Target Audience

The 1975- The City

This video inspired our group during creating our storyboard. We took ideas for the shots we are going to shoot in the future filming day.
This is example of smart use of black and white in the music video. It is very simple but at the same time very interesting to watch.

Timeline

What is storyboard?

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This is the example of the storyboard for thriller that we saw on the lesson. This is how our personal storyboard supports to look like. This is different genre of media but the aim of this level of work will always be the same no matter what media product you are producing. 

We had the same storyboard example a year ago on exploring thrillers and after finishing 1 media year I look at this project differently.

Lana Del Rey

Treatment

 

Treatment

This is The NBHD recording live in the studio. I really like the relaxed feel of this video because this is acoustic version of their song. The song that we've chosen is quite slow so we can use this kind of performance shots in the beginning of the vide to show their way to the actual show in the end(hopefully). This video is the same all the way through and it gets very boring therefore I thought it will be interesting to add up some close ups of instruments and band members. Right under I'll put some pictures of my vision on this part of the video. 

Staging/Performance ideas

This is fan made video from The Neighborhood performance. This is the song that we decided to choose for our pop video therefore we want to keep style of the original performer. This video inspired me with staging idea and how to show performance in the pop video that we are about to shoot. I really enjoy the simplicity of this stage but the lighting, including blinders which pointing at the audience(camera) is creating a really strong effect. Also lights are matching the beat of the music this is very simple but visually enjoyable effect. Anyway we haven't really thought about creating live performance feeling but this video definitely made me think of it(only if it is possible to make in our studio). Also I am going to put some images of suggested stage and performance shots.

The Music Industry As Seen From The Social Web

Explore more infographics like this one on the web's largest information design community - Visually.

How does the web see musicians? This info graphic shares some interesting facts.

Lana Del Rey inspiration for the girls look

Another Inspiration

I really like the way they've put layers of shots and flipped them in different directions.
The visual part is too sexual for our star image that we are exploring. Also this video is very simple and we would like to include some narrative into it.

Guest on the lesson. Emily

On mondays lesson we had a guest from the real record label. Her name is Emily Tedrake, she is working as a video commissioner for Polydor records in London. This label is a part of Universal Music group (Time Warner conglomerate). 

She commissions Music video for music artists (inc the Macabee’s Ellie Gouding, Lana Del Ray), and she put out tender to directors who once selected will submit a treatment.  Emily may have contact 10 clients who may want to shoot, depending on bids/ concept.  She also works closely with Artist and Repertoire and researches directors.

Budget for music video is approximately from 1000 to 100,000 pounds.

Artist now work on 360 degree deals.In the music industry, a 360 deal is a business relationship between an artist and a music industry company. The company agrees to provide financial support for the artist, including direct advances as well as funds for marketing, promotion and touring. The artist agrees to give the company a percentage of all of their income, including sales of recorded music, live performances and any other income.

Bearing this in mind, the budget will shape the content and style of the video.  Emily will write up brief.  The commissioning process will end up in a one day shoot, for a 12 hour day and costs about  £7,000 a day.  Process takes about 1 month in production. 

Emily presented 3 treatments for 3 different artists: Ellie Goulding, James Blake & White Lies.

Treatment – images used are suggestive of content and theme, but also realistic on behalf of the director.  Uses specific references for the look of the video, specifies location, how are you going to shoot the band, what will props will look like, also considers casting etc for narrative.  Will need to consider wether Ellie have the right star image and styling.  The treatment covers the most important parts.  The director will then storyboard the video – an important visual process in the shooting of the video.

          

A bog production 70 -100 extras. 12 hour shoot on a military base, needed permission, risk assessments etc needed.  Used location, narrative, performance and lyp sync. 

James Blake -Overgrown

Shot in Los Angeles over two days.  £30,000 budget  & top named director.  Lots done in post-production, highly stylised with lighting.  Cabin built in studio, green screen on windows, uses a time lapse.  Cabin put in hillside in post-production.  Starry sky is post as are the grim reapers.  Use professional backing dancers.  Gets across a fantastic star image and this has to match the music.  Where Ellie had scale energy and colour, James Blake is elegant and simple.  Emily : need the right mood and atmosphere for each music video.

White Lies- First Time Caller

Wrote a synopsis and images of the concept.  The director interpret the song, and provide a music video breakdown ina few short paragraphs.  Lots of image based theme, with location of performance (Paris), representation of pretty girls etc.  Director then goes to the production company and a schedules a shoot.  The director and producer work together to get the shoot together.  Used a street workout team – focused on bodies as representational.

Before making this video there are two versions – a band performance and then re-shot a 16mm performance under Emily at Polydor earlier this year.