The band is known for their black-and-white imagery, as seen throughout their music artwork and videos.The Neighbourhood is an American, California-based alternative rock band, that formed in August 2011. The band is composed of vocalist Jesse Rutherford, guitarists Jeremy Freedman and Zach Abels, bassist Mikey Margott, and drummer Bryan Sammis. This band has a very simple catchy and unique sine, the image of house upside down this is very smart to use something simple in a different way.
My first idea is to create something like The Neighbourhood but less indie and more commercial. I can get this effect with working on their visual image and choosing younger artist to attract younger audience. So basically I would like to create the mix of The Neighbourhood and 1 Direction which I think will be successful. I would shoot black and white stylised videos ,which I personally think is fantastic idea because when you turn video B&W it's already looks unique. 
Boys bands are very successful in modern society therefore it will be easy to market them and target their audience. The competitiveness of this market is huge but as long as the bank has good looking boys in it the band will be competitive.
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