Audience Feedback

To get the feedback we decided to use various ways of surveys and questioners and interviews. Here is some examples:

1. We've created a SurveyMonkey account to get online feedback. Here is questions that we've asked. 

2. The other more time-consuming method we've utilized is individual interviews. 

" Stunning! It was a great idea to shoot a female dancer in slow-motion. What makes the video outstanding is that it was made in black & white.  Overall, your team has done an immense job."
 

Nick Galytskyy

 

"I think the editing work was truly 'flawless'! I've watched it 4 times over the weekend! Well done!"

Jason Mazzocci

 

Mainly the responses were positive but some of them were critical so they pointed at lack of story in the video. However most of the people enjoyed slow-mo shots of the band and the dancer and thought that image of the product is very attractive and looks professional. The black and white filter completes polished look of the video and massively supports it. White border gives video indie look and attracts attention.

Music Video Evaluation

Music Video Evaluation from AnnaSubbotina

Shoot Day Evaluation

Set Designe and it's Preparation!

The day before the shooting we decided to work on our set in advance in order to minimize the preparation time on the shooting day. The set was quite simple but to make it work we had to organize and make it work for us.

We started to glue the wallpaper to the cardboard but we've faced some problems with it as it had a very complex pattern and it was hard to connect them in the right place. Them we've tried to experiment with the paint and the result was very interesting so we decided to use it on the set the next day!

Also it was a very good chance to talk to people who will be able to take control of our sent and make it work. With their help we came to the group decision about the set.

Call List

Projections

L from Daniele Manoli on Vimeo.

I am doing research on videos that we can use for the projections for the music video.


And this vido inspired me on different patterns that we can use.

Mille - Crysteena from UPPER FIRST on Vimeo.

Sketching Album Covers for THE DMND

The suggested of the album cover is pretty simple. We are going to use some simple graphics and photographs of the band, or the set, or maybe some locations with the logo. However the main idea is to place a framed portrait of the soloist covered with the title box in the middle of it. 

Conventions of the Indie Rock Gender

Gender and Network

Prop List

Shooting Shedule

Album Cover

This is my suggestion about our band album cover. It is simple inspired by other similar bands and it also follows bands style and music video idea and its simplicity of it will attract the right audience.
To make it I just searched "hipster boy" in Google and it came out with famous model Francisco Lachowski. In the middle I placed the name of the ban and the song in a very simple font.
Here is examples of the same technique:

 

The Neighbourhood- Afraid

Record Company

Columbia Records is a premier recording label, under the ownership of Sony Music Entertainment, operating under the Columbia Music Group. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company—successor to the Volta Graphophone Company. Columbia is the oldest brand name in pre-recorded sound, being the first record company to produce pre-recorded records as opposed to blank cylinders. Columbia Records went on to release records by an array of notable singers, instrumentalists, and bands. From 1961 to 1990, its recordings were released outside the U.S. and Canada on the CBS Records label (for Columbia Broadcasting System, its parent from 1938 to 1988) before adopting the Columbia name in most of the world.
It is one of Sony Music's three flagship record labels with the others being Epic Records and RCA Records.
Until 1989, Columbia Records had no connection to Columbia Pictures, which used various other names for record labels they owned, including Colpix and later Arista; rather, it was connected to CBS, which stood for Columbia Broadcasting System, a broadcasting media company which purchased Columbia Records in the late 1930s, and which had been co-founded in 1927 by Columbia Records itself. Though Arista was sold to BMG, it would later become a sister label to Columbia Records through Sony Music; both are connected to Columbia Pictures through Sony Corporation of America, worldwide parent of both the music and motion picture arms of Sony.

 
 
 
 
 

Their artist are: Beyoncé, Adel, Little Mix, MGMT, Willow Smith.





We wrote a letter to this company and asked if we can use their song. It looked like this:

 

Set Designe Meeting

Today we had a set design meeting with Scott, a professional set designer.

We prepared for this by doing some basic but clear sketches to show him what we wanted.

He really liked the pop-up diagram we had made, with the smoke and lights coming off the page, and said that he understood what we were going for.
We also discussed shooting the video (which will take place on the 19th of November) and will need to shoot in 50 FPS and record the singer/instrumentalists going through the song at double speed, with the song sped up.

Animatics

This is our animatics it will help us to show how do we see the final product. It took quite a while to look through all of our shots and choose the best but anyway I managed to do it before the deadline. As we were editing it we recalled how to check in and check out of the final cut pro, how to use different tools and anything else we've learned in final cut pro in previous year. Also one of us always made notes about the process so we won't forget how to do something in the program. This process was very interesting for me because I finally had something that represents a final product. 

Having clear and detailed animatics is absolutely crucial for a successful project as this is a guide for everyone involved in it. For example on the stage when the actors are following the same script everything is fine but if the script is constantly changing and not everybody aware of it team can't be one the same level that's why process will take longer that it could be. It is absolutely the same with the music video if every body knows what are they doing then there is no problem.

Our storyboard is very detailed and has many different signs that represents different camera actions this will help on the shooting day as we know which shots do we need. For example on the drawing it is hard to represent the lighting so we have to wright notes to say what lighting do we need because lighting is a very important part of creating the mood of the video. 

The weakness of still animatics is that it represents particular moment and not showing the whole action, if you are filming a very long tracking shot you will wright a note about it but visually it won't be represented on the paper.

After creating animatics we found out that one of the location doesn't fit with the others so we decided to cut out the recording studio bit and stay in the studio for all of the shots. 

I found out different ways of matching images with the beat of the music so it won't be the same all the way through. 

Pyrotechnics and Smoke Effects For Our Video

Editing Animatics

Editing Our Music Video Animatic from maggiecampbell72

Evaluating my storyboard Pt.1

Prop List

Storyboard

Art Direction

Working on storyboard

Our group (Me, Meggie and Raf)

We've been working really hard on our storyboard, wanted to make sure that all signs and marks are clear for every one and they will make sense in our future production. We separated task so everyone had the equal amount of work. One of the members of our group can't draw? Not a problem! We took screen grabs from different music videos that represents kind of shots we want to have in our final product. As I found out this process is very hard but creative. You have to think different and put all your thoughts on the paper so other will understand what do you actually mean.

Target Audience

The 1975- The City

This video inspired our group during creating our storyboard. We took ideas for the shots we are going to shoot in the future filming day.
This is example of smart use of black and white in the music video. It is very simple but at the same time very interesting to watch.

Timeline

What is storyboard?

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This is the example of the storyboard for thriller that we saw on the lesson. This is how our personal storyboard supports to look like. This is different genre of media but the aim of this level of work will always be the same no matter what media product you are producing. 

We had the same storyboard example a year ago on exploring thrillers and after finishing 1 media year I look at this project differently.

Lana Del Rey

Treatment

 

Treatment

This is The NBHD recording live in the studio. I really like the relaxed feel of this video because this is acoustic version of their song. The song that we've chosen is quite slow so we can use this kind of performance shots in the beginning of the vide to show their way to the actual show in the end(hopefully). This video is the same all the way through and it gets very boring therefore I thought it will be interesting to add up some close ups of instruments and band members. Right under I'll put some pictures of my vision on this part of the video. 

Staging/Performance ideas

This is fan made video from The Neighborhood performance. This is the song that we decided to choose for our pop video therefore we want to keep style of the original performer. This video inspired me with staging idea and how to show performance in the pop video that we are about to shoot. I really enjoy the simplicity of this stage but the lighting, including blinders which pointing at the audience(camera) is creating a really strong effect. Also lights are matching the beat of the music this is very simple but visually enjoyable effect. Anyway we haven't really thought about creating live performance feeling but this video definitely made me think of it(only if it is possible to make in our studio). Also I am going to put some images of suggested stage and performance shots.