Warner Bros is making the fans work for their new viral campaign pushing The Dark Knight Rises. TheDarkKnightRises.com currently sports a dossier with arrest warrants for Batman, along with a very, very long list of where Batman’s supporters have left graffiti all over the world. That’s seriously all over the world, with locations ranging from Hamburg, Germany to Fort Worth, Texas. Now all fans have to do is find the different graffiti marks (in the form of bat-shaped etchings), take a photo of each one, and post the photo to Twitter. When all the etchings have been collected, the fans will have assembled (frame by frame) the new trailer for The Dark Knight Rises.
Was the campaign a success?
It was a "brilliant way to get fans in a tizzy over seeing a trailer," says Yamato. And the campaign came at a good time, says Travis Leamons at Inside Pulse. The impressive viral marketing for Ridley Scott's Prometheus had been stealing all of The Dark Knight Rises' thunder. And judging purely from the speed with which fans rushed to unlock the trailer, says Mark Hughes at Forbes, the campaign seems to be a rousing success.
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